When are people most likely to cancel their online group coaching programme?

The months with the highest number of cancellations are May, June and August. Within the week, cancellations peak on Mondays. To reduce churn, coaches should focus on building engagement and momentum before these high-risk periods. Why timing matters for cancellations Cancellations don’t happen randomly – they follow patterns connected to seasons and weekly routines. By […]

When should you promote your online group coaching programme?

The months that see the most signups for online group coaching programmes are January and August. To make the most of this surge, you should start promoting 2–4 weeks earlier, so your programme is already visible when motivation peaks. Within the week, the highest signup activity happens on Sundays and Mondays, especially in the late […]